¶About the author
Brandon D'Agostino
Lawyer, product leader, and go-to-market builder in legal technology.
§ 1
Background
I have spent about twenty years in B2B software, most of it in legal technology. I have been the first salesperson or first sales manager at several legal tech startups, and I have led sales and marketing for global businesses with more than $90 million in revenue. Today I lead product at a legal technology company, where my work spans eDiscovery products and the category story around them.
I am also a lawyer and a member of the South Carolina Bar, and I co-authored Foundational eDiscovery: A Practical Guide to Early Case Management. I maintain the Reconstruction-Grade eDiscovery (RGR) Standard, an open industry standard, and I have co-taught eDiscovery at the Charleston School of Law.
That mix of law, selling, and product work shapes everything on this site. I have sold to lawyers, built products for them, and worked through the problem of explaining something new to a careful, skeptical buyer.
§ 2
Why I built this
In 2025, I came to believe that the changes in how software companies win had undercut the lightning-strike model of category creation that Play Bigger described.
AI lowered the technical barriers. Founders were bringing products to market faster than ever, competitors could match a feature in weeks, and founders were building audiences of their own in public. Go-to-market needed a different approach just to be heard.
The pattern
I kept seeing versions of the same story. Founders did everything the traditional playbook asked of them, shipping features, optimizing funnels, and running ads, without getting the growth they needed.
I watched friends lose companies in part because they underestimated the importance of category and narrative, and I watched others spend their runway competing in established categories without realizing there was a different game to play.
What works now
Two decades in software, as a first salesperson, an early sales manager, a first head of product, and the leader of a global go-to-market team, taught me what this work looks like today.
It comes from steady narrative work: the founder's voice, shared consistently, changing how the market thinks about the problem. Practical frameworks help founders define that point of view without a long engagement.
It also needs an owner. Once selling crowds the founder's calendar, a first go-to-market hire carries the story into more deals, proves it with new customers, and brings what buyers say back to the product.
§ 3
What this project is
Amplified Narrative is an open project. The method, the tools, and the essays are free, and they are where I work out my thinking on category design and go-to-market in public.
I write most often about why early-stage companies struggle to turn a good product into a market, what changes when AI makes products easy to build, and what it takes to sell new technology to lawyers.
If you are a founder who feels you are doing the right things without seeing the growth you need, or whose prospects keep saying you are "basically the same as" a competitor, start with the tools. If you want to talk through what you find, I am glad to hear from you.
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