¶Tools
Free tools
Practical frameworks for testing your category story and seeing where you may be paying the competition tax.
01 · Canvas
Category POV Canvas
A framework for articulating the change in thinking that makes your category necessary rather than incremental.
Build your narrative foundation in 30 to 45 minutes, and get a copy of your answers by email.
Start the Canvas →02 · Assessment
Moat Velocity Assessment
An assessment of how quickly your current advantages are becoming common, and whether your narrative is building fast enough to matter. It looks at product defensibility, market position, narrative velocity, and commercial health.
About 5 minutes, with your scores as soon as you finish.
Take the Assessment →§ 1
How to use them
Start with the Canvas if you are still putting your category story into words. Start with the Assessment if you already have a story and want to know whether it is working fast enough.
Either way, the method behind both tools is explained on the Method page, and new essays on category design and go-to-market arrive through the newsletter.